Soulja Boy Named His New EP After Bernard Arnault

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Soulja Boy. Photo: Getty Images

The rapper's new mixtape is titled The Bernard Arnault EP and, according to WWD, references Louis Vuitton at least 63 times (we pity the poor intern who had to tally up that number). However, on two of the ten tracks (“Texas” and “Fire Blunts,” if you really must know), he calls Arnault "Robert" instead of "Bernard." You can listen to it here. [WWD]