Mary Kay Makes Tons of Hires; Bethenny Frankel Enters the Skin-Care Business

• Despite the tough economy, Mary Kay added 165,000 independent beauty consultants in April, the largest such monthly hire in 10 years. [MarketWatch]

Good Morning America profiles real-life makeup hoarder Jennifer Bourgoyne, 45, who claims her condition stems from her mother being the pretty one and she the "ugly duckling." While cosmetics were being removed from her home, the reporter took Bourgoyne to CVS to buy $70 worth of .... replacement makeup. [Racked]

Freja Beha Erichsen appears in the ads for Valentino's first fragrance from its new licensing deal with Puig called Valentina.[WWD]

• RGB and celebrity manicurist Jenna Hipp made an environmentally friendly line of nude-hued polishes. May your nails never contribute to global warming again. [Refinery29]