In a sea of neon, bedazzled cotton, animal prints, and garish block letters, it's hard to stand out with clothing on Jersey Shore. Especially when JWOWW has been implanted into the body of a person or android who is totally, captivatingly minimal. But the Situation is managing his own WTF moments with brightly colored sweatpants that clearly say "A&F" or just "ABERCROMBIE" in big letters. Abercrombie, clearly excited by the publicity opportunity, as you would be, sent out a press release headlined "Abercrombie & Fitch Proposes a Win-Win Situation."
We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.
We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.
Oh Abercrombie is loving this, especially since every blog from here to Mars won't be able to resist running that press release today. But this is surely not the last time they'll capitalize on the exposure. Last summer, Sorrentino told New York, "Abercrombie & Fitch, their most popular shirt, they told me, is ‘Fitchuation.’ I mean, where did they get that from? Obviously from myself."