In its latest attempt to be controversial, turn heads, and meet its bottom line, American Apparel has launched a search for "the next big thing," a presumably fun pun they've devised to broadcast their plus-size model search! A description from their website explains they need women with "junk" to model their newly available XL offerings:
Think you are the Next BIG Thing?
Calling curvy ladies everywhere! Our best-selling Disco Pant (and around 10 other sexy styles) are now available in size XL, for those of us who need a little extra wiggle room where it counts. We're looking for fresh faces (and curvaceous bods) to fill these babies out. If you think you've got what it takes to be the next XLent model, send us photos of you and your junk to back it up.
Just send us two recent photographs of yourself, one that clearly shows your face and one of your body. We'll select a winner to be flown out to our Los Angeles headquarters to star in your own bootylicious photoshoot. Runners up will win an enviable assortment of our favorite new styles in XL!
Show us what you're workin' with!
It's peculiar that it took American Apparel this long to make items in XL sizes when their sales have suffered so badly for so long, the threat of bankruptcy is looming, and the average size of a woman in America is 12–14 (American Apparel's XL is a size 12–14 equivalent, the website says). The plus-size market is such an obvious place to grab market share. So far, 325 submissions have been posted to AA's website, where you can rank entrants on a grade of one to five, five being the most "XLent." Too bad that, even if you win this model search, not only have you been complicit in all these bad puns, you have about as much chance of being the next big thing, figuratively speaking, as an America's Next Top Model winner.
THE NEXT BIG THING [American Apparel]
American Apparel Introduces Size XL, Holds Search For ‘Booty-Ful’ Models [Jezebel]