Competition Between Lincoln Center and Milk Studios Is Getting Ugly, Apparently

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New York, UNITED STATES:  Hundreds of New Yorkers gather to dance on salsa night during Midsummer Night Swing at Lincoln Center's Josie Robertson Plaza in New York 29 June 2006. The event, which runs from 20 June- 22 July, features outdoor dancing with styles that include salsa, swing, jazz, tango, disco and country. AFP PHOTO   Timothy A. CLARY  (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Lincoln Center during fashion week. Photo: TIMOTHY A. CLARY/2006 AFP

MAC & Milk (or "Made," as it's supposedly changing its name to), a popular site for shows who'd rather not deal with Lincoln Center during New York Fashion Week, is providing stiffer competition than usual for its uptown counterpart this coming season. And it's not just because they're competing for the same fashion designers; a lot of their sponsors are direct competitors as well. Reports WWD:

Powerhouse agent, car company, credit card firm, beauty house — sound familiar? It should, because while Made downtown has CAA, Lexus, Amex and MAC, the uptown New York Fashion Week at Lincoln Center is owned by CAA’s direct competitor IMG and is sponsored by Mercedes-Benz as well as Amex, Maybelline New York and others.

It's on! So which sponsors will give out better freebies?

Rival Shows Compete for Sponsors [WWD]