The differences between clothing designed by men and women have been long disputed. Both sexes are surely guilty of making silk tank tops cut so that the women underneath can't wear a bra without it showing in three places. Or putting gigantic jutting pockets at the hips of a pant and tapering the leg to emphasize or enhance most ladies' favorite area, the thighs. Or making any number of things that ride up, aren't opaque but should be, or do anything but flatter with virtually no ease of wear. The designer of swimsuit line Eres believes women designers can help eliminate issues like these.
From the Times:
At Eres, Ms. Delafosse is surrounded by a predominantly female staff and said she believed that Eres required a woman designer.
“You really have to have a deep understanding of the female body,” she said. “You need to try things on, and it is only by trying things on myself that I discover what works and what doesn’t. There is a female sensibility to it. A man is going to be more focused on the fantasy and his own projections of a woman, whereas a woman will focus on the realities of a woman’s daily life.”
The exact fabric blend of Eres's swimsuits is a secret, but the materials are supposed to support the woman wearing the suit, mold her flesh into a nice shape, and dry quickly so that she can put on her jean shorts after swimming and avoid wet beach-butt. Then again, not all women want to be so practical.