If you can't remember what happened at last year's Fashion's Night Out, congratulations! You must have handled it perfectly. This year, you'll once again have the chance to drink yourself to blackout while giving back to the fashion industry through purchases you're hopefully making, when the third FNO takes place on September 8. The whole effort to help the fashion community has gotten so large and well-coordinated that Vogues all over the world are doing FNOs in their various cities in France, Greece, Mexico, Brazil, Italy, Australia, and Russia, to name a few. Editors of the various editions appear together in a promo video shilling their global FNO effort, which is truly wonderful because these women could say anything about nothing and still be fascinating to watch.
The star of this first video is Anna, naturally, though French Vogue editor Emmanuelle Alt, Italian Vogue editor Franca Sozzani, and many more Vogue editors make appearances.
Alt also made her own promo video to shill FNO in Paris, which includes delightful footage of her shopping, walking, and speaking French. Also, see the media frenzy caused by Karl Lagerfeld in Paris, and Baptiste Giabiconi giddily enjoying himself inside a store.
So, who's better at plugging FNO? Anna or Emmanuelle? And are you just as excited about it this year as in years past, or do you plan to stay home with your old clothes and a bottle of something you bought yourself?