Rachel Kane, also known as the blogger behind WTForever21.com who faced down the fast-fashion behemoth earlier this year, recently noticed that the retailer sells a lot of preachy, Christian-inspired merchandise. She found this particularly creepy because the Chang family, who owns and runs Forever 21, is notoriously devout.
She wrote today on the Huffington Post:
They've always had a penchant for crosses. A sizeable chunk of their accessory stock is crosses. Bedazzled, jazzled, rhinestone dipped and covered in colorful bling, but crosses none the less. Not a biggie. Madonna, anyone? But on my most recent visit to the Glendale Galleria's Forever 21 store and then again while browsing their online catalog, I noticed a disturbing trend in the graphic tees. Some were just hinting at a shadow of religion, which I've seen before from them, but NOW? Now there are items going Holy balls to the wall with tops that have what reads like scripture on them.
Amidst the forgettable crosses and Jesus love, a few of these tops jumped out at me, tapped me on the shoulder and whispered, "You are no longer in a store. Welcome to the Sunday morning service you did not sign up for. Now get to prayin' sinner!"
Those God shirts may be a little weird, but the Changs do have the right to sell whatever they want. Meanwhile, we're pretty sure no one's in danger of forcible conversion by way of a Forever 21 tee.