Bereft of a designer following the dismissal of Patrick Robinson, Gap just might be in that place where it's wondering what to do with itself. Has it made the right decisions about its life up to now? Well, not all the time. But hell, what has it even done with its life anyway? And is there a way to capitalize on all the missed opportunities of its youth by trying something completely different? Well, maybe so. Maybe it can do something it's always dreamed of doing, for the love, not the money. Like starting a food truck. Somewhere quirky, like — San Francisco.
Refinery 29 SF reports:
... the Gap has launched its very own gourmet taco truck, dubbed Pico de Gap. The mobile unit, which will also be used to promote the brand's newest 1969 denim offerings for fall, will be serving up bites created by Ryan Scott (of Top Chef fame). Expect a variety of upgraded-Mexi eats, including a chorizo, crispy potato, goat cheese, and watercress taco smothered in charred-lime salsa verde, a mole brisket taco, a yellow corn "ceviche" version for the vegetarians among us, and much more. The best part: Visitors can score two tacos and a drink for a mere $1.69. Plus, if you show proof of a same-day Gap denim purchase, your grub is free, and with every taco purchase you'll get a $20 voucher to use at the Gap.
Pico de Gap does have a better ring to it than "Midlife crisis-o de Gap."
Gap Launches Its Own Taco Truck! [Refinery 29 SF]