GQ’s Will Welch: Street Style Has Become Too Self-aware, ‘Like Reality Television’

One of Lookbook's most popular bloggers.

GQ editor Will Welch is over so-called "street style": "If street style has been suffering from anything, it's its own popularity," he writes in the Times. "At the beginning, photographers were capturing everyday people wearing everyday clothes in a unique and expressive way ... Street style has become so popular that 'real people' are now dressing for the cameras, vying to get photographed. It has become a self-aware rather than accidental culture, like reality television... That's created some unfortunate style trends and an environment where the blogs are as contrived as the runways. The streets are now less 'Who, me?' and more 'Look at me!' and, as I see it, the fickle fashion world has already moved on in search of the next big thing." [NYT and GQ]