J Brand’s New Sportswear Line Aims to Be Like Rag & Bone, Not True Religion

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Catherine, Duchess of Cambridge board a float plane at the Old Town Float Base on day 6 of the Royal Couple's North American Tour, July 5 2011 in Yellowknife, Canada.
Kate Middleton wore J Brand jeans in Canada. Photo: Samir Hussein

Anna Wintour–approved jeans label J Brand announced today that they're launching a full sportswear line for next spring. But they're shooting for a much ritzier customer than other contemporary denim turned sportswear labels, reports WWD.


With retail prices running between $200 and $1,500, J Brand is aiming to sell its new collection alongside Helmut Lang, Rag & Bone, Isabel Marant and Carven on the retail floor.

J Brand Moves Into Sportswear [WWD]