J Brand’s New Sportswear Line Aims to Be Like Rag & Bone, Not True Religion

Kate Middleton wore J Brand jeans in Canada. Photo: Samir Hussein

Anna Wintour–approved jeans label J Brand announced today that they're launching a full sportswear line for next spring. But they're shooting for a much ritzier customer than other contemporary denim turned sportswear labels, reports WWD.

With retail prices running between $200 and $1,500, J Brand is aiming to sell its new collection alongside Helmut Lang, Rag & Bone, Isabel Marant and Carven on the retail floor.

J Brand Moves Into Sportswear [WWD]