Skip to content, or skip to search.

Maidenform Paid Yummie Tummie a $6.75 Million Settlement

The tank in question.

Over the past year, shapewear companies Yummie Tummie and Maidenform have been embroiled in multiple lawsuits concerning some "slimming" tank tops that Yummie Tummie had patented. Maidenform initially challenged Yummie Tummie's patent in March 2010, claiming it was unenforceable, at which point Yummie Tummie counter-sued. Yesterday, the case was settled out of court, with Maidenform agreeing to pay Yummie Tummie $6.75 million and leave their patents alone in the future. Which is really a small price to pay for never having to say "Yummie Tummie" in a courtroom.

Photo: Courtesy of Maidenform.

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue