New Fall Fashion Ads: Prabal Gurung’s Web-Only ‘Campaign’

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Photo: Courtesy of Prabal Gurung

Prabal Gurung has debuted his first set of "branding images" online for the fall season. Talking to Style.com, he explained that he's working with a limited media budget, but believes that letting his ads run free across the Internet means they'll be "picked up in random places traditional media would never reach." The moody shots, starring Julia Saner, are in our slideshow of fall 2011's ads. See more from Giorgio Armani's glam fall campaign too.