To "celebrate" itself, a new television channel coming out in the U.K. conducted a study on which celebrity had the most desirable shade of tan skin , as you would when you start a new TV channel. So, they hired a panel of experts, led by a "tanning guru," to study more than 100 lady celebrities and come up with clever and, more importantly, marketable names for their various colors of tan. A survey of more than 2,000 British women determined that Pippa Middleton's "Royal Mocha" skin tone was the "most desirable" of all the skin shades. It makes you wonder why they left out Kate Middleton. What is HER tan to them? A shade of dog food?
Anyway, after they declared Pippa's skin the most desirable color in the country, they spray-tanned some models in the shades of various celebrities, put them in white bikinis, and made them walk in high heels down Oxford Street in London and pose in a window display, like pets in a pet store. It's unclear why they didn't set out to determine the "most desirable shade of tan holding a puppy." The marketing stunt already included a Middleton and girls in bikinis — why not a cute animal, too? Maybe that would have been too obvious.