Not long ago, the rich abandoned shopping for luxury goods because they didn't want to seem flashy in the terrible economy, when average- and low-income folk were struggling to pay for anything at all. It was like losing five pounds: You don't really need to, but it would be nice. But now that they've put in a couple of years of good behavior — you know, laying off the $800 Louboutins, denying themselves the $1,300 Crème de la Mer skin cream — they're ready to buy that Yves St. Laurent bag in two colors, and get on the waiting list for a $9,000, sequined Chanel tweed coat. So much for all that self-restraint: They've yo-yoed so far in the other direction that stores are even able to jack up prices on many items by a couple hundred bucks. The rich just think the higher the price tag, the more worth it the item must be.
Most Viewed Stories
Report: Donald and Melania Trump Don’t Sleep in the Same Bed
Former Thinx Employee Accuses Miki Agrawal of Sexual Harassment
Whitney Museum Says Letter Claiming to Be From Open Casket Artist Is a Fake
Am I Finally Done With White Guys?
Cate Blanchett on the Judgment of Women, Face Mists, and How She’s Moisturized for Over a Decade
Why Millennial Pink Refuses to Go Away
Ask Polly: Why Does My Terrible Ex Get to Be So Happy?
Teen Who Claimed She Was Abducted and Raped by 3 Black Men Made It All Up
Ashley Olsen Reportedly Broke Up With Her 58-Year-Old Boyfriend
The New Health-Care Bill Could Mean Insurance Doesn’t Have to Cover Pregnancy
Latest News from The Cut52 Percent of Men Say They Haven’t Personally Benefited From Women Having Access to Birth Control
How do they think this works?The President of the United States Had a Big Day of Playing With Trucks
Donald Trump, 70, wears an “I Heart Trucks” pin.7 Very Effective Mascaras for Under $15
They lengthen, lift, and thicken lashes for just a few dollars.Why We Still Don’t Have Paid Parental Leave
Americans disagree about how to make it happen.I’ve Used the Same Tube of Chanel Lipstick for Years
It was the best $37 I ever spent.See Dakota Johnson’s Style From Blonde Hair to Gucci Gowns
All the actor’s best looks since red carpets with mom Melanie Griffith.GOP Senator Apologizes After Mocking Breast-Cancer Screening Coverage
“I sure don’t want my mammogram benefits taken away.”Am I Cheap If I Hate Splitting the Check Equally?
How to tell if you’ve crossed over from shrewd to scrooge-y.You’ll Soon Be Able to Book Appointments at Your Favorite Salons Through Instagram
No more waiting on the phone.Dystopia Comes at You Fast in the The Handmaid’s Tale Trailer
The series premieres on Hulu April 26.
Alaïa, Gaultier, and others created the looks for Blanca Li’s latest production.More Than Half of British Woman Stop Breastfeeding Within Two Months, New Data Shows
A new survey highlights breastfeeding challenges in England.How a Mother-Son Artist Team Turned a Relative’s Immaculate Closet Into a Museum Installation
Sara Berman’s Closet, created by Alex and Maira Kalman, is on view at the Met now.22 Women on What Breastfeeding Actually Feels Like
From how nursing is like peeing, to what being bitten feels like, to sexual side effects.Jessica Henwick Is the Heroine We Deserve
From Star Wars to Game of Thrones, and now, a new Marvel series.The New Health-Care Bill Could Mean Insurance Doesn’t Have to Cover Pregnancy
Republicans are lobbying to ditch Obamacare’s essential health benefits.Here’s What It Really Means to Have a Romantic Type
A new study says who we date is largely based on our own desirability and where we live.Whitney Museum Says Letter Claiming to Be From Open Casket Artist Is a Fake
New information about the Open Casket controversy has come to light.John Mayer Misses Katy Perry, Says He’s a Good Guy Now
The 39-year-old musician is attempting a comeback.Teen Who Claimed She Was Abducted and Raped by 3 Black Men Made It All Up
Police say Breana Harmon Talbott lied about the alleged crime that caught the attention of many on the far right.