For the first half of the year, newsstand sales for women's fashion titles were down across the board — except for Vogue, who has Lady Gaga to thank for driving up March sales by more than 100,000 copies from the same month last year, when Tina Fey was on the cover. The magazine's monthly newsstand sales averaged 360,400 copies, up 12.7 percent from last year. While Allure was flat, every other title in the category experienced a decline. Overall, women's fashion titles were down an average of 9.2 percent. The numbers by title:
• Marie Claire - down 21.5 percent; average sales of 198,752.
• Glamour - down 17.5 percent; average sales of 453,707 copies.
• Harper's Bazaar - down 14.3 percent; average sales of 137,117 copies.
• People StyleWatch - down 11.8 percent
• W - down 11.8 percent
• Elle - down 9 percent; average sales of 250,056 copies.
• Lucky - down 9 percent; average sales of 150,271 copies.
• InStyle - down 8 percent; average sales of 570,272 copies.
• Vogue - up 12.7 percent; average sales of 360,400 copies.
Perhaps it's worth noting that many of these titles had already put Gaga on their covers months before Vogue did. But what does it say about These Times that she one of the few women on magazine covers who can actually sell them? Here's a list of other titles' best sellers for the first half:
• Kim Kardashian - Glamour
• Katy Perry - Elle
• Lauren Conrad - People StyleWatch
• Mila Kunis - W
And some of the worst sellers:
• January Jones - W
• Julianna Margulies - Harper's Bazaar
• Kate Winslet - Glamour
• Reese Witherspoon - People Stylewatch (she also fared badly for Vogue)
• Bradley Cooper and Abbie Cornish - Marie Claire
Dear Kate Middleton:
A Blog :)