Since designing Pippa Middleton's green bridesmaid dress and regularly dressing her sister, Princess Kate Middleton, Alice Temperley has become one of the most significant and famous London-based fashion designers. Temperley, who has shown in New York and London, is joining her city's fight for a full Fashion Week, instead of a Fashion Five Days, which is what this London Fashion Week became.
"London's better than New York Fashion Week now," the fashion designer tells me at the Belvedere Red party at Bungalow 8 in the West End. "It's so creative here, whereas New York's more commercial, but London needs more days."
London Fashion Week ended yesterday after only five days. "New York, Milan and Paris are all longer than here and that must change."
It does seem unfair. London should provide incentives for its can't-miss talent to show in their hometown, evenly dispersed throughout the week. No one would miss the Alexander McQueen or Gareth Pugh shows, especially if they were a day before or after the Tom Ford and Burberry shows. Also, Kanye West should not get off so easy for shipping his fabled collection to Paris for his show, if he really is having British fashion students make it in an abandoned nightclub in London, and the top people advising him on it are British. Next season, they need to get him to finish in time to show there.
Also, Kate Middleton needs to go to fashion shows or do some runway modeling again. It will never happen, but if she told some designers she might appear in their show if they returned to London, everyone would be flocking to London like the rain was made of money.