Anna Dello Russo made her debut in American mass retail as a “guest editor at large” for Macy’s INC line, editing and styling the forthcoming fall and winter collections and spearheading the creative campaign. Macy’s is the first mass retailer to have approached her for a collaboration, she told us at the Mondrian Soho this morning, where she wore INC and chatted with us about shopping at Macy's, her teenage fans, and of course, Kate Middleton.
Had you shopped much at Macy's before you started working for them?
Yeah, I used to go into Macy's when I was a teenager because when I used to come to New York we always were attracted to the bigger department stores. In Europe, you don’t have the same way to see many clothes. But I didn’t shop so much in department stores because I come from Italy, you know, where you have the best little shops. I like little shops when you have to buy. I like intimate shops.
Do you get recognized often in Macy's stores when you go now?
I will tell you tomorrow night because we will be there for Fashion's Night Out. Generally I have been approached by the new generation. I have many fans who are little teenagers. The teenagers come to me because they see my blog, which is more for young people. They say, "Hi, I like you."
Will you be wearing much of this INC line to Fashion Week?
Today I’m wearing INC, but you know, I wear it once, the clothes, then I don’t think I will wear it anymore. Once, yes. Twice, no.
What other dressing tips do you have for fall that come through in the collection?
First, it was color-blocking. I think this will be a really big trend for all parts of the world. Second [for the collection coming out in October], geometric prints or yellow. But always my advice is body language — try to go sexy. And then accessorize yourself, adorn yourself. And don’t be bored, don’t be afraid.
How many suitcases did you bring for Fashion Week?
Many, many, many.
Are there any celebrities you’re dying to style or dress?
I love Sarah Jessica Parker. I’d love to see her in that [black top and yellow pencil skirt from the INC line].
Can you see yourself moving into more design eventually?
So far I prefer to not to design, because I know what it means to design a collection. It’s a lot of work. And if I do it, I will do it properly. I want to spend the right amount of time to do it, and to release it, because designing is a big responsibility — you have to do very well. But so far, no. I never say never, but so far I’m more stylist, fashion editor.
Do you like Kate Middleton’s style?
I love it. She’s modern, really modern. She’s smart to mix cheap clothes with, like, Alexander McQueen, and small labels — even I don’t know the names sometimes of the brands she’s wearing. That’s so smart. That’s a great message to the younger generation because it's a democratic approach.
And do you think she made nude panty hose cool?
She’s quite old fashioned, but modern in countenance, and when she was wearing fleshy nude stockings, that’s kind of old fashioned, but on her, with a yellow dress, it was looking so avant garde. She rocked it. I think she has the kind of personality to make them modern. I like it.