Apparently ‘Bridal Sneakers’ Are Happening Now

Vouelle's sneakers.

Paris-based bridal footwear label Vouelle says their white satin "bridal sneakers" have been a hit so far. “A lot of brides buy them to wear them on the morning of their wedding, when they’re getting their hair done and they’re wearing their white Juicy sweatpants,” says Vouelle CEO Regan de Vogele. Hopefully, like the rest of one's bridal attire, that entire getup will then be bundled into a box and never worn again. [WWD]