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The Ultimate Guide to 2011’s Fashion’s Night Out

Some very flashy goody bags.

What New York lacks in Mardi Gras it makes up for in Fashion's Night Out. Tomorrow, for the third year in a row, the night meant to fight the recession by getting people out of their apartments and into stores will turn this city's retail landscape into a celebrity-and-booze-saturated amusement park for adults, where you might not get beads for boobs, but you're likely to get champagne and mini-burgers just for showing up somewhere. Since so much stuff is going on — involving so many celebrities, so many free drinks, and so much free food — you'll want a plan before you head into the madness, which is why we spent days going through every FNO event and putting together a guide to help you reach your personal FNO goals, whether you want to get drunk, get fed, or get photos with celebs for your Facebook page.

For example, if you like a little healthy competition: Tavi Gevinson is judging a forties-themed costume contest at Miu Miu and Barbie organized a scavenger hunt. If you're more into shameless celeb-spotting, the rumor is that Pauly D has left the Jersey Shore for a night to make an appearance at DASH.

If, however, sweat pants and takeout sound more appealing than tomorrow night’s forecast of rain, traffic jams, and drunken throngs, you can find photos and musings from the night as they happen on The Cut's twitter feed. For those of you venturing out into the elements, you should check the Fashion's Night Out site for specific times or call stores ahead to make sure they're not experiencing rain delays, because the only thing worse than meeting Anna Dello Russo with sopping wet hair is missing out on seeing Anna Dello Russo with sopping wet hair.

Related: The Complete Spring 2012 Fashion Week Calendar

35 Things to Buy on Fashion’s Night Out

Stop by… If you want to…
beat Rachel Zoe to the punch and squeal  “I die” first; swoon over Donald Glover and Eddie Cibrian who’ll both be hosting in-store events – also around are Alexander Wang, Richard Chai, Patrik Ervell, Alejandro Ingelmo, Erin Wasson and Edun founder Ali Hewson.
Bergdorf Goodman
… fall in love with fashion folks’ dogs, who’ll walk their very own runway in the store’s second annual FNO Dog Show – Reem Acra, Joseph Altuzarra, Wes Gordon, Bibhu Mohapatra, and Lela Rose are among the designers with pets in the contest; regress back to your 10-year-old self and covet a special FNO doll created by Jason Wu; consider the pros and cons presented by Glenn O’Brien, Whoopi Goldberg, and Cintra Wilson at a debate on mustaches, and meet Oscar de la Renta too.  
Macy's … wear a sequin-embellished watermelon slice as a fascinator to impress Anna Dello Russo; take copious notes at ANTM's Miss Jay’s shoe seminar (and get a foot massage too); get a cookbook signed by Sandra Lee, and say hi to Tommy Hilfiger, Rachel Roy, Bobbi Brown, Kelly Rowland, Pretty Little Liars actress Shay Mitchell, and models Coco Rocha and Karolina Kurkova, who’ll all be making personal appearances.
Saks … brave the tweeny hoards to get a tee signed by Simon Spurr and Joe Jonas; braid your hair with Rebecca Minkoff and The Man Repeller’s Leandra Medine; surf with Yigal Azrouël, paint digital masterpieces with Doo-Ri Chung, Christian Cota, and Pamella Roland, get a hat signed by singer Ne-Yo, and have heartfelt moments with many more fashion A-Listers including Prabal Gurung, Carmen Marc Valvo, Tilda Swinton, Pringle's Alistair Carr, Waris Ahluwalia, and Ryan McGinley.
Billionaire Boy's Club
… succumb to the crowds of hip-hop fans jostling for a glimpse of Pharrell Williams.
Calvin Klein
… crane your neck looking up at supermodel Lara Stone and basketball star Amar’e Stoudemire; and get some style advice from Vogue’s Tonne Goodman as well as Calvin Klein designers Francesco Costa and Italo Zucchetti.
Giorgio Armani … listen to a conversation between Samuel L. Jackson and Angela Bassett on the subject of the new Broadway plan, moderated by Vogue's theater critic Adam Green.
Lord & Taylor
… shake some pom-poms with New York Jets Flight Crew Cheerleaders, see Vogue’s Candy Pratts Price unveiling some special window displays, and rub shoulders with – among other big names – Tadashi Shoji and Ivanka Trump.
Dolce & Gabbana … watch some artsy foreign films – Italian romances, to be specific – in the company of glamorous folk including soccer star Thierry Henry, male model Tyson Beckford, and socialite Lauren Santo Domingo.
Target … be the first to snap up pieces from the hotly anticipated collection of Missoni pieces for Target at a special pop-up store in Times Square. Spend over $100 and you can have your photo taken, prom-pic style, with Angela and Margherita Missoni, too.
David Yurman … schmooze with actress Camille Belle and top models Joan Smalls and Arizona Muse.
Stuart Weitzman
… chat with actresses Michelle Trachtenberg and Hayden Panettiere about the special shoes they’ve designed for Stuart Weitzman, proceeds from the sales of which will benefit ovarian cancer research.
Kirna Zabête … shop exclusive FNO merch by designers including Joseph Altuzarra, Thakoon Panichgul, Prabal Gurung, Lizzie Fortunato, Peter Som, Sang A’s Sang A Im-Propp, and Proenza Schouler’s Jack and Lazaro, who’ll all be making appearances throughout the evening.
Roger Vivier
… get your photo taken with supermodel Jessica Stam. And then feel frumpy.
Sunglass Hut … get your photo taken with supermodel Chanel Iman. And then feel frumpy again, yay!
American Eagle … get your photo taken with model Cintia Dicker. And then feel a sense of deja-vu-related frumpiness, by which point it may stop being fun.
Victoria's Secret Soho
… brave sharing a room with Victoria’s Secret Angels Adriana Lima, Erin Heatherton, Alessandra Ambrosio, and Lily Aldridge. If you’re not feeling frumpy enough already (see above), you can have your photo taken with them, too.
Bottega Veneta … gape at how pretty Rose Byrne is in real life, and then down some complimentary cocktails afterwards (in case you’re embittered by how pretty she is).
Alexis Bittar … watch the sure-to-be-fascinating social dynamics between Vogue's senior accessories editor Selby Drummond and performance artist Ladyfag. (Purchase a cuff designed by Selby and Alexis Bittar and receive a free Rent the Runway dress rental too.)
New York & Company
… mingle with some of New York’s Real Housewives: Ramona Singer, Kelly Killoren Bensimon and LuAnn du Lesseps. (Bonus points to anyone getting LuAnn to sing.)
Marc by Marc Jacobs … give a toast to supermodel Bar Refaeli with complimentary cans of Sofia champagne.
Express … smize with the contestants in America’s Next Top Model’s All Star cycle. And then ask them for gossip on Tyra, obviously.
Manolo Blahnik
… have a pair of shoes signed by Sarah Jessica Parker – though this will likely mean you can never wear them in case you smudge her autograph.
… indulge in some Broadway-style theatrics with How To Succeed in Business Without Really Trying stars Daniel Radcliffe and Rose Hemingway.
Ralph Lauren … sip champagne with polo player and face of the brand’s fragrance Nacho Figueras.
rag & bone … party down with Carmelo and La La Anthony, as well as rag & bone designers Marcus Wainwright and David Neville.
… maybe just bump into J.Crew’s president and creative director Jenna Lyons.
Payless Shoe Source … pose for a photo with Payless’s designer collaborators Christian Siriano, Lela Rose, and Isabel Todelo.
Lucky Brand Jeans
… spend $150 to get a signed copy of Tim Gunn’s book Gunn’s Golden Rules, and probably some warm words, too. Because that Tim is a charmer.
Sephora Times Square … vamp it up with True Blood’s Kristin Bauer; meet Lancôme's video makeup artist Michelle Phan.
Nine West … patronize Nine West’s Runway Relief program to raise money for breast cancer research, and chat with "noted fashion photographer" Nigel Barker in the process. (Ask for more gossip on Tyra Banks too, in case the Top Model contestants couldn't/wouldn't dish.)
Big Drop
… consider learning how to look like Nicky Hilton. Or don't, but just go along and gawk all the same?
Swarovski … risk hearing what George Kotsiopoulos, co-host on E!’s Fashion Police, thinks about your outfit.
Stop by… If you want to…
Henri Bendel … experience the fun of the Hester Street Fair indoors. And by fun we mean Melt Bakery's exclusive FNO ice cream sandwich flavors.
Alice + Olivia
… snack on sno-cones, cotton candy, and popcorn before getting your face painted at the boutique's carnival-themed bash.
Bloomingdale's … gorge on Magnolia cupcakes. Simple as that.
Dylan's Candy Bar … customize your own "candy shoe," inspired by designs from RISD fashion students.
Manolo Blahnik … follow a special milkshake-toting food truck around the city.
Rebecca Taylor
… down Svedka cocktails and copious cake pops before you enter a "Who Wore It Best" contest. That's a Dutch courage/sugar high combo, you see.
Helmut Lang … get your hands on a lobster roll courtesy of Luke's Lobster Truck, and then lick them clean afterwards.
Diane von Furstenberg
… feel like a West Coaster, thanks to complimentary ice-blended drinks from Los Angeles favorite Coffee Bean.
La Maison du Chocolat … delude yourself into thinking that a chocolate ganache tasting test is even sort of educational.
Vera Wang … scream for ice cream and follow Vera Wang around in a customized Mr. Softee truck, from which she'll be doling out cones, sundaes, sprinkles, and more.
Ermenegildo Zegna
… sample some Scotch. It'll make the crowds more bearable.
Betsey Johnson … spoon yourself some servings from a Yoplait-sponsored parfait bar.
Atrium … munch on offerings from Mexicue's food truck.
… give yourself a taste of England: both Mulberry stores will be offering classic Brit cuisine. (Our recommendation: toad-in-the-hole, with a cider on the side.) Also at the Midtown location, there'll be a fortune teller who'll probably predict you'll be eating, and buying stuff in-store.
Lacoste … risk a quick brain freeze thanks to a Patrón popsicle. (Perhaps balance out the temperatures with a hot gourmet hot dog or jumbo pretzel?)
Elie Tahari
… put yourself in a near impossible dilemma: to eat desserts prepared by celeb chef Candice Kumai or look svelte and disciplined to impress the male models from Elie Tahari's spring 2012 presentation.
Betel … be a real foodie, because Betel's complimentary dessert sure sounds enticing: it's a "baked banana & cassia bark pudding with star anise & coconut ice cream." Oh, and there'll be fashion-themed cocktails too.
agnès b. … enjoy complimentary champagne. COMPLIMENTARY CHAMPAGNE! But, you know, be polite and limit yourself to a glass or two.
Stop by… If you want to…
Lanvin … recreate Raquel Zimmermann's best moves from the Lanvin fall 2011 campaign video, in a special dance challenge using the inspired campaign vid as inspiration. Judges at the contest will include Iman, Elle's Joe Zee, and Dwayne Wade.
… learn how to Samba, with lessons available from real carnival dancers, who’ll be in full costume. Yay for sequins. (Also yay for caipirinhas, which will be available too!)
M.A.C Cosmetics …bask in the amazingness that is Beth Ditto, who's performing a special three-song set at M.A.C's Soho location. And don't worry, while The Bumby's might critique your outfit during their in-store appearance, they won't throw shade at your dance moves.
Oscar de la Renta
… break out your maracas because, amazingly, Oscar de la Renta is celebrating FNO with a mariachi band.
Versace … develop a deep and meaningful crush on Drake, who'll be behind the turntables in-store with his D.J. Future the Prince.
… indulge your inner Gossip Girl fanboy/girl and dance along, shamelessly, to a Leighton Meester performance.
Stella McCartney … show off your best moves, and style, to celebrity D.J.s, including Alexa Chung, Elettra Weidemann, Jen Brill, and models Lily Cole and Dree Hemingway.
Diane Von Furstenberg … make the DVF boutique your dance floor during a special performance by British R&B musician Estelle.
… break out your best club moves to a DJ set from MGMT’s lead vocalist Andrew Van Wyngarden. His D.J. name is D.J. iDEATH, so he obviously takes his record-spinning seriously.
Eponymy … feel like you're listening to the end credits of a Woody Allen movie thanks to an in-store performance from jazz guitarist Stephane Wrembel, who composed the soundtracks for both Midnight in Paris and Vicky Cristina Barcelona.
Bloomingdale's … catch a performance by actress/singer/celeb-spawn Alexa Ray Joel.
Tommy Hilfiger … rap along with Theophilus London during his in-store set.
… cross your fingers that Anna Dello Russo will make a quick appearance at the Gucci Guilty disco dance party D.J.'d by Samantha Ronson (and that she’ll dance like this, cage or not), then take some time to relax and get all soulful thanks to a vocal set from Joss Stone.
Oak … take it back a few decades and get all seventies at Oak’s special all-night-long disco. Ordering a Fuzzy Navel cocktail is, we say, mandatory for those of age.
Helmut Lang … up your indie street cred by saying you saw Best Coast perform.
Saks … groove with the Santos Party House crew; catch a Questlove D.J. set; and get all choral thanks to a performance from the Harlem Gospel Choir.
Lord & Taylor
… see, and of course hear, how Solange Knowles remixes her own music during a special D.J. set.
Kenneth Cole … catch songs from Parachute’s new album "The Way It Was," at their special in-store performance.
Jezebel & Toff … pick a side in a sure-to-be-epic dance battle between some of the best voguers out there.
Tracy Reese
… have Tracy Reese judge your best moves in her second annual in-store dance-a-thon. There’ll be prizes to make doing even the robot for hours worthwhile.
Scoop NYC … get proof that Zac Posen can D.J. just about as well as he can design.
A Man & A Woman … get down like a penguin: there’s a strict black & white dress code at this one-year anniversary dance party.
Belle by Sigerson Morrison … chug from the kegs at this "rager" of a dance party. There’ll be jello shots and munchies too, woo!
Malawi … pick up some traditional African dance moves in a beginner-friendly masterclass hosted by renowned dancer Djonibla Moufflet.
Paul Stuart
… be all cultured and enjoy a performance from Julliard’s Jazz Ensemble.
Stop by… If you want to…
Frédéric Fekkai
… have sparkly Swarovski nails. As part of Frédéric Fekkai's special FNO package, bejewelled manicures start at $54.
Dolce & Gabbana … take advantage of the complimentary Dolce & Gabbana grooming bar for gents or makeup artists for ladies.
Chanel … paint your nails a special shade of denim-y blue created specially for FNO by the fashion house's makeup creative director Peter Philips.
… reboot your look with Clinique and Milly designer Michelle Smith, then get inked with a DVF henna tattoo.
Bare Escentuals … go against the grain and get a make-under.
… re-embrace your adolescence with a free Essie manicure at the Teen Vogue block party that'll be taking over Bleecker Street.
DKNY … brave the scissors wielded by hairdressers from Blind Barber, who'll be offering complimentary cuts throughout the night in-store.
Bergdorf Goodman … watch a special short film directed by Tim Walker to celebrate the launch of a new Jo Malone fragrance, Wild Bluebell. It'll feature a cutesy little fairy.
Tom Ford
… snag a signed bottle of Tom Ford fragrance – if you're one of the first twenty avid buyers that is; also, the new Tom Ford beauty collection will be previewed before its full launch in October.
L'Occitane … give your weary hands (FNO shopping bags do get heavy) a rest and a treat thanks to a complimentary massage. And knock back a bit of rosé wine while you're there.
… pick up some tips from Estee Lauder's creative makeup director Tom Pecheux; the brand's spokesmodels Liu Wen, Joan Smalls, Constance Jablonski, and Hilary Rhoda will also all be around looking all glamorous.
NARS Cosmetics … meet NARS founder Francois Nars.
Space NK … help out a very good cause: all Space NK stores will be selling a new line of skin-care and bathing products, Sai-Sei, 15 percent of the sales of which will benefit Japanese Red Cross efforts in the continuing tsunami/earthquake clean-up.
Sephora … adorn your lashes with feathers, crystals, beads, and glitter at the in-store Make Up For Ever boutique.
Warren Tricomi Salon … tattoo your lips, but just temporarily, with a complimentary stick-on 'Violent Lips' design. Like this.
… go a little bit krazy-with-a-k, because Kiehl's is promoting their event – which features kitsch food and drink, a performance from Backstreet Boys' AJ McLean, and a raffle – as a "karaoke karnival."
Vince Smith Hair Experience … get all of the edge, but none of the stressful lifelong commitment, with airbrush tattoos at the TriBeCa salon.
ASH Footwear … upgrade your manicure with a new nail-do from renowned nail artist Tracy Lee.
Stop by… If you want to…
Alexander Wang … be judged on your many, or not-so-many, special skills and eccentricities by Alexander Wang at his in-store talent show.
Ace Hotel
… do it up at el mercado de carnival de Opening Ceremony. The Argentina-inspired market/festival/carnival extravaganza will happen indoors and outdoors and include a hodgepodge of street vendors, entertainers, games, and an appearance by none other than Miss Piggy!
UNIQLO … roller-skate under the High Line, for free, dressed up in 70's costumes. That's a sentence that gets better with every clause.
American Apparel … join Dov Charney's harem. American Apparel is holding an open casting call for folk wishing to appear in their ads. Non-professional models only, and you must wear two pieces of AA attire to be considered eligible; the "winners" gets flown to L.A. for a photoshoot.
Miu Miu
… don some forties-inspired attire for a Miu Miu muse costume contest, hosted by Tavi Gevinson and Shala Monroque.
Odin … play the classic Price is Right game PLINKO.
Creatures of Comfort
… try to keep a safe distance from, and a good view of, the pointy swords being used in a fencing demonstration by LD Tuttle's team.
Gucci … pose for a photo with a specially designed, Gucci-branded Fiat 500.
Bedhead Pajamas
… have a legitimate excuse to be seen out and about in sleepwear during FNO, because this is a pajama party. No word on whether 'Seven Minutes in Heaven' is on the agenda, but isn't it usually an eventuality at most pajama parties?
OC Concept Store … yodel. Yep, yodel – and for prizes too. The OC Concept Store is FNO's very own little Switzerland, with ski simulators, lessons in speaking French and German, a chocolate bar, and classic Euro-pop playing throughout the evening. Not that you'll be able to hear it over the yodelling though.
Votre Vu … marvel at a contortionist, can-can dancers, and a big ice sculpture.
… spin Aritzia's special "Wheel of Fashion" for a chance to win clothing from the store's 2011 f/w collections.
J. C. Penney … swap out "gently worn" wardrobe duds for a shiny new gift card at J. C. Penney's "Miss for a Must" event.
Scoop NYC … watch a spray painted mural go up in Scoop NYC's windows, courtesy of graffiti artist Curtis Kulig.
Worth by Worth … build your own hat (go big, think royal!) at a special Great Gatsby-themed gala party.
… feel like you're in a frat with a goold old game of foosball. There's also a skeeball tournament organized by the folks at Fred Perry – score the most points to win tickets to the Brooklyn Bowl.
FAMOUS Footwear … try to win a spot modelling on the runway at INDASHIO's show during NYFW, courtesy of this special casting call hosted by ANTM champ Jaslene Gonzalez.
Angel Street Thrift Store … wave your bidder's paddle wildly at a special auction of new and vintage designer clothing, accessories and home decor.
Alice + Olivia, Rogan, Alexis Bittar and Tracy Reese … compete in a Barbie-themed scavenger hunt. Hop on one of the double-decker Barbie buses to visit Tracy Reese, Alexis Bittar, Alice + Olivia, and Rogan to find Barbie-size versions of pieces that each designer has created from their f/w 2011 collections.
Stop by… If you want to…
… get all awestruck in the presence of Vogue's Grace Coddington, who will be curating a visual installation inspired by the retro My Generation spread she styled for the magazine's latest issue.
Alexander McQueen … view a special installation of runway looks from the fall 2011 McQueen collection. The store will also be giving away special keys containing a code which, when entered online, offers the chance to win a McQueen handbag.
W Times Square
… browse images snapped by model turned photographer Annemarieke van Drimmelen at a special exhibition, 'Between Us: A Model's Life.' And gain some serious Parisian street cred while you're there by nodding nonchalantly along to a set by French D.J. team Miaou Mix, resident DJ’s at the city’s Le Baron nightclub.
Comme des Garcons … ooh and aah at extravagant Stephen Jones-designed hats, on display as a teaser of the selection that'll be on display in an exhibition dedicated to his work at the Bard Graduate Center from next week. Jones will also be making an in-store appearance.
… get an eyeful of fashion photography. See a new special exhibition by Garance Doré at a cocktail reception honoring the work of Guy Bourdin.
Surface to Air … grab a seat at an exclusive screening of Kid Cudi's 'Mr Rager' music video directed by Surface to Air's CEO Jeremie Rozan.
Ports 1961
… meet the much-renowned fashion photography team Inez van Lamsweerde and Vinoodh Matadin.
Coach … spend some time with comedian Seth Meyers; as well as bloggers including Kelly Framel, Leandra Medine, and Emily Weiss – who've styled themselves for a special FNO-edition "broadsheet."
Donna Karan … see a special pre-publication exhibition of images from a new book by Marisa Berenson, who'll also be in store with Donna Karan herself.

Photo: Clockwise from top left: Jacopo Raule/Getty Images, Larry Busacca/Getty Images (2), Theo Wargo/WireImage, Angela Weiss/Getty, Images, George Pimentel/WireImage, Stephen Lovekin/Getty Images, Samir Hussein/Getty Images, Jemal Countess/Getty Images, Jamie M

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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