Now in its fourth season, The Rachel Zoe Project has proved that reality shows really can immensely expand the scope of a stylist's career. Since starting the show, Zoe has gone on to become a pretty famous celebrity in her own right with a very successful clothing line hanging in department stores like Saks, and on the same floor as lines like Diane Von Furstenberg. So, why aren't more stylists on television? Perhaps because they don't have the name recognition she had when getting her Bravo show. Zoe was a recognizable enough name to many semi-regular Us Weekly readers to make them want to tune into her show, the third season finale of which 1.1 million people watched.
Finally, another similar stylist reality show is in the works. This one will air on VH1 early next year and follow June Ambrose, whose clients have included the Dave Matthews Band, Sean Combs, Alicia Keys, Kelly Ripa, Kim Cattrall, Jay-Z and Mary J. Blige.
Ambrose's show will premiere early next year, and "follow Ambrose and her team of assistants as they serve a mix of up-and-coming and established celebrity clients, including actors and musicians, who want to make over their looks and brands," according to the Hollywood Reporter. The title, as of now, is The June Ambrose Project, which is one first and last name away from The Rachel Zoe Project. Already, it seems concerning for the fate of this show that it sounds so similar to Zoe's. As we've seen with Project Runway, subsequent knockoffs have trouble gaining traction because they're too similar to the original while not being as good as the original. VH1 could at least take a cue from ABC, and make Ambrose's show The June Ambrose Ice Skating Project, in which all styling feats are performed on ice skates. They didn't just try to capitalize on DWTS with a new show called Dancing With the Celebrities, after all.