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Gisele Capable of Offending People When Not Talking About Sunscreen, Breast-feeding

Gisele is pretty much Teflon. If you're the kind of person who pays attention to your Gisele Google News Alerts, you've probably forgotten that she called sunscreen "poison," or that she once said, "I think there should be a worldwide law, in my opinion, that mothers should breastfeed their babies for six months." Funny how fellow supermodel Kate Moss has the same effect on the world after she does much worse things than that. But such is the life of a really hot person. Ironically, that hotness is at the crux of Gisele's latest controversy, involving commercials for her line of Hope lingerie. Now that Brazilian officials have documented at least six complaints about the ads, they're trying to get them pulled from the air. In the offending commercials, Gisele pretends to tell her husband about things like crashing his car and maxing out his credit card, with the implication that it's better to do these things when you're wearing her Hope lingerie. A voice over goes, "You're a Brazilian woman — use your charm."

Brazilian government officials issued a statement about the ads, calling them "discriminatory content against women," which is an infringement of two articles of the Brazilian constitution. The director of the lingerie company said the ads were "never intended to come across as sexist." Indeed, this ad may be more blatantly sexist than many commercials, but it's hard to sell lingerie without seeming sexist in some way. Besides, nowadays, when everyone's terribly politically correct all the time, anything can be sexist or whatever other -ist you want to assign to it.

Anyway, here's what you probably really clicked into this post to see: Gisele in her underwear.

Gisele Bündchen's 'sexist' lingerie campaign appals officials [Guardian UK]

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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