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Harper’s Bazaar Cut Down to Ten Issues a Year

Harper's Bazaar.

Starting in 2012, Harper's Bazaar will cut back to ten issues annually. The publication announced earlier this year that they'll combine their December and January books, and now they're going to combine their June and July issues as well. Meanwhile, the magazine will grow in physical size. WWD reports that there's no specifics on the new dimensions ("trim size," in print parlance), but that it'll fall somewhere between its current measurements and W's. This change will supposedly take effect early next year, presumably with some fanfare as the magazine works to portray itself as a healthy competitor to Elle, which officially joined Hearst Publications four months ago.

Makeover plans for Harper's Bazaar are hardly surprising. Ad sales dragged for every fashion magazine except Vogue so far this year, but Harper's Bazaar fared the worst, with a 5.4 percent drop in ad pages and 15 percent decline in revenue. Meanwhile, many industry insiders predicted some shuffling at Bazaar's expense — even speculating about longtime editor-in-chief Glenda Bailey's position — as Elle entered the ring at Hearst.

More, and Less, of Harper's Bazaar [WWD]

Photo: Courtesy of Harper's Bazaar.

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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