In a dressing room at the Saks Club on the third floor of the Fifth Avenue flagship, Rachel Zoe is advising a petite, strawberry-blonde 17-year-old shopping with her mother on how to wear a white sequin blazer. “I like to wear it a little bigger, so you can wear a zero or a two or a four,” she tells her. “If this part is too low,” she says, explaining the seam should not hit below the shoulder for the coolest slouchy effect, “you can’t cheat it.” As a stylist, movie stars pay Zoe a rumored $10,000 a day for such dressing advice, but today, she’s not just styling, she’s also up-selling her brand-new clothing line, Rachel Zoe Collection, which hit more than 100 retail sales floors in the U.S. and Canada four weeks ago.
The seventies- and boho-inspired wares, which include suiting, long dresses, blouses, sequin minidresses, and faux-fur vests, look exactly like something Zoe would wear. “It’s insta-chic,” she tells her next client, a 30-ish hedge fund manager, helping her into a camel cape. “I don’t mean to sound like a walking advertisement, but it is.” That $695 wool cape has already sold out at Nordstrom, which will reorder it before the weather actually feels like fall, at which time they’ll probably sell out of it again.
This post has been updated to reflect Li & Fung's global sales volume for 2010.
Most Viewed Stories
The Fashion Executive Who Doesn’t Wear Underwear on Dates
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
How Angelina Jolie Won the First Big Battle in Her Divorce
Prince George Has No Time for Justin Trudeau’s High Fives
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
The Will & Grace Reunion Was Intensely Documented for Social Media
Madame Clairevoyant: Horoscopes for the Week of September 26
Amy Schumer Went All Out for the Kiss Cam at a Mets Game
The 6 Best Denim Shops on Etsy
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.