Last week, New York hosted it's third Fashion's Night Out. So, how many of you went? And of those of you who made it a point to go, how many of you went so that you could buy things from the stores hosting events? "Page Six" has sources saying this year might be the last for FNO since it creates too much work for the Vogue people organizing the event and doesn't pay for most stores. In talking to numerous publicists working on FNO events, we've gotten similar feedback, such as:
• It's hard to come up with something new, creative, and enticing to do each year.
• Stores and catering companies are afraid to serve alcohol since no one cards at these things and it's a liability, despite the fact that it's a huge enticement for potential shoppers.
• People who come into the store don't actually shop.
• It creates tons of extra work for everyone involved at the busiest time (Fashion Week) of the year for the industry.
This year, some stores that have done FNO in the past, like Club Monaco, decided not to do an event, focusing their efforts on other Fashion Week–related events instead. But still, some smaller boutiques say the event is good for business. Ashley Turen, who owns the store a.turen in the Lower East Side, tells the Post she would buy a liquor license for a day, just for FNO.
FNO began as a way to get people to shop in the terrible economy. Now that luxury consumers are shopping again, this may be less of a concern for many brands who advertise in Vogue and participate in FNO. Something always felt strange about trying to turn shopping into a cause. All the same, it's still fun to leave work and realize you can drink in so many stores for free on this night of giving back to fashion. So you can't say — for at least this one night — that fashion isn't giving back to you.
No mo’ FNO? [NYP]