Juicy's co-founders, Pamela Skaist-Levy and Gela Nash-Taylor, have been absent from the fashion scene since their contracts at Juicy were terminated by its parent company, Liz Claiborne, in January 2010. Best friends for over two decades, the pair created the company in 1996 and then sold it to Liz Claiborne in 2003, just as their bedazzled, butt-emblazoned track suits were becoming wildly popular. As part of their termination deal with Claiborne, they signed an eighteen-month non-compete agreement, which was over in June, clearing the way for them to start their next venture.
Their new line, Skaist-Taylor, will show in February in New York and hit stores for fall 2012. Although the L.A.–based designers wouldn't divulge details, Nash-Taylor says the clothes will be "California-eccentric" and "autobiographical." Reports WWD:
Skaist-Levy revealed the collection will be a complete line, with T-shirts, outerwear, pants and luxurious knits. “We’re creating pieces that we feel are standouts and that you have to have,” she said. She cited “amazing outerwear and incredible basics; that’s how we dress.” Retail prices will range from $175 for apparel to $3,000 for outerwear ... [she also] said color will be a key component of the line. “Color is who we are. There is no doubt about it. [It will be used] where applicable and wearable,” she said.
So in other words, it'll be a lot like Juicy Couture. Perhaps it'll even replace their former line for morning-of-the-wedding bridal attire.