Proenza Schouler's new Internet vignette called "Snowballs" isn't out yet, but it premiered in Paris last night in a party-type setting. Remember, this is the film that the director said was inspired by an old man from his childhood. "When I was 13 I saw the old man turn into a goat and run around the living room," filmmaker Harmony Korine said. "I know it sounds strange, but it was real ’cause he licked my face." Today, WWD has a story about the Paris crowd's reactions to the piece.

“It was a little disturbing. It was really uncomfortable and jarring and amazing,” said Lauren Santo Domingo. “I don’t know if anyone can make a crystal meth trailer park seem chic. I mean, there is something very avant-garde about it,” she added. McCollough acknowledged there was nothing commercial about the venture. “It’s not like a sales vehicle. It’s a sales deterrent if anything,” he laughed.

This reminds us of the time Anna Dello Russo called Kate Middleton's nude panty hose "avant garde." Maybe "avant garde" is just a catch-all for fashion things that people can't find nice adjectives to describe.

Earlier: Somehow, an Old Man Turning Into a Goat and Licking Real People Relates to Proenza Schouler
Proenza Schouler Screens New Short at Club Silencio [WWD]