Proenza Schouler Will Launch a Denim Line by January

NEW YORK, NY - JUNE 06:  Womenswear Designer of the Year Award honorees Jack McCollough (L) and Lazaro Hernandez (R) pose backstage at the 2011 CFDA Fashion Awards at Alice Tully Hall, Lincoln Center on June 6, 2011 in New York City.  (Photo by Andrew H. Walker/Getty Images)
Proenza Schouler's Jack McCollough and Lazaro Hernandez. Photo: Andrew H. Walker/2011 Getty Images

Proenza Schouler previously dabbled in denim with their J Brand collaboration, but their new deal with Theory's Andrew Rosen provided the necessary cash for them to launch their very own jeans line. They fitted samples last week and hope to launch the collection by December or January.

Related: Proenza Schouler Closed Its Deal With Andrew Rosen [On the Runway/NYT via Fashionologie]