Scott Schuman Thinks Tavi’s Blog Can’t Be That Great ‘If She Has Never Had a Boyfriend or Any of That Kind of Stuff’

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Scott Schuman. Photo: Juan Naharro Gimenez/Contributor

The Sartorialist's Scott Schuman will have you know that his blog is extremely successful and making lots of money. How much, exactly? "A good fraction of a million dollars: more than a quarter million and less than a half a million," he says coyly. In fact, his blog is so popular that he can charge magazine ad rates, which are much higher than Internet rates. He tells The Talks:

My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget.

SCOTT SCHUMAN: “MAGAZINES ARE DRIVEN BY FEAR” [Talks]