Last night, 15-year-old wunderkind blogger Tavi Gevinson launched her much-anticipated new website, Rookie (rookiemag.com). Originally conceived as a joint venture with Jane Pratt and Say Media, the site is now under Gevinson's sole ownership (New York Media is helping with ad sales). Promising honest, funny, and insightful takes on teen life, Rookie centers around a monthly theme the first is "Beginnings" and will update three times a day on a typical teen's schedule: after school, dinnertime, and before bed. Fresh from a post-class cat nap, the high school sophomore talked about her new media venture, her evolving relationship with fashion, and how it feels to be hailed as "the future of journalism" by Lady Gaga.
When did you first want to start a project for teenage girls?
I guess it was in May of 2010. Obviously Sassy has been coming up over and over, that was what inspired it. In the beginning, I just thought it'd be a really fun, unique thing, but then when my first year of high school started and, as the year went on, it became something that I felt much more strongly about in the sense of its potential to not only be aesthetically pleasing and have funny, clever writing, but to actually touch on some experiences. It made me feel like this was much more urgent than when I started and I just thought it would be cool.
It's going to be so interesting when you're not a teenager anymore.
I know! I asked my friend, I was like, "What if I never let go of being obsessed with teenagers and become this really pathetic adult who's like, 'Am I hip, you guys?'" And she said and it felt really accurate to me that I would move to the woods and become a hermit, which is probably true.
Most Viewed Stories
I Worked at Fyre Festival. It Was Always Going to Be a Disaster.
Famous Guests Were Reportedly Warned Not to Go to Fyre Festival in Advance
Life Lessons From the Great Fyre Festival Disaster
The Kardashians Just Broke Up With the Stylist They’ve Been Using for a Decade
Why Wallflowers Don’t Make Friends
Don’t Follow Pippa Middleton’s ‘Extremely Restrictive’ Wedding Diet
This Fyre Festival Apology Is As Extra As You’d Expect
These Tweets Will Make You Very Glad That You Didn’t Spend Thousands of Dollars to Get Stranded in the Bahamas
Female Dragonflies Fake Their Own Deaths to Avoid Males
It’s a Girl for Ciara and Russell Wilson
Latest News from The CutAaron Rodgers Went On a Hot Golfing Date with Baywatch’s Kelly Rohrbach
Is golfing a date? Okay.This Model Narrowly Missed the Fyre Festival Nightmare
She shared her tale with The Hollywood Reporter.This Fyre Festival Apology Is As Extra As You’d Expect
“We thought we were ready, but then everyone arrived.”Elizabeth Warren Wasn’t Particularly Amused by Bill Maher’s Pocahontas ‘Joke’
So awkward.Busy Philipps Gets Real About Instagram Sponsorships
“We all gotta make money.”Here Is Justin Bieber’s $15,000 Rose Gold Grill
That’s a lot of look.It’s a Girl for Ciara and Russell Wilson
Her middle name is Princess, thank you very much.Revisiting Ellen’s Groundbreaking Coming-Out Episode 20 Years Later
▶️ “Why do I have to be so ashamed? Why can’t I just say the truth? I mean, be who I am.”I Worked at Fyre Festival. It Was Always Going to Be a Disaster.
“We were standing in an empty gravel pit trying to figure out how to build a festival village from scratch”Lebron Debuts His Breezy Summer Look
Inspirational dressing from Mr. James.
They’re no longer working with Monica Rose.An Intimate Look Inside the Homes of LGBTQ Americans
Tom Atwood spent 15 years shooting portraits for his new book Kings and Queens in Their Castles.DVF’s New Wardrobe Essentials Are Better Than Basic
DVF's new vision for styling prints with Essentials. #adIt’s 2017 and Sephora Just Launched a Bye Felicia Lip Balm
Timely.Emma Watson and Katie Holmes Partied This Week
Plus: Susan Sarandon, Rita Ora, Julia Garner.The Best Bras for Big Boobs on Amazon According to Reviewers
Make the most of that two-day shipping.Why Wallflowers Don’t Make Friends
Location is everything when you’re trying to meet people.Get the Look: Sly Bird Who Knows All Your Secrets
Because you all want to look like a meme bird.These Tweets Will Make You Very Glad That You Didn’t Spend Thousands of Dollars to Get Stranded in the Bahamas
Instead of the luxury cabanas it promised, the event used disaster-relief tents.Famous Guests Were Reportedly Warned Not to Go to Fyre Festival in Advance
“They called all the A-list names and the modeling agencies and told them not to come.”