The Gap Is Going to Fix Itself Up So That Lots of People Want to Shop There

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NEW YORK, NY - SEPTEMBER 14: General view at the Gap Spring 2012 presentation during Mercedes Benz Fashion Week at Lux Studios on September 14, 2011 in New York City. (Photo by Jesse Lirola/Getty Images)
A look from Gap's spring 2012 presentation. Photo: Jesse Lirola/2011 Getty Images

The Gap let head designer Patrick Robinson go in early May, and promises that they will name his replacement soon. Executives, who readily acknowledged the chain's "long run of negative comps" at its presentation in New York yesterday, say they have other plans to make people go into the store and buy lots of things. At a "test store" in L.A., they are trying new strategies like providing better service and finding new ways to display product. Sound hazy? Let Pam Wallack, executive vice-president of the Gap Global Creative Center in New York, explain:

Wallack said the collection should have “a level of emotion and story-telling” or in other words, cohesiveness.

New Plans for Gap, New Designer Soon? [WWD]