Tuesday was a big day for Tory Burch, with her first-ever runway show in the morning and the official opening of her Manhattan flagship in the evening. “When we first saw the space, it was white and very open, and Daniel Romualdez, our architect, and I thought it would be interesting to do a restoration of what it might have looked like in the 1880s when it was built, and a little inspiration of my apartment, as well,” Burch said, describing the new store’s concept.
The Cut spoke to Burch during the launch party in a small room on the fifth floor of the space, which is an entire town house at 797 Madison. “It’s sort of the idea, which we’ve always done, to bring more a residential feel to retail,” Burch said, as partygoers swarmed around her.
She claims that it was merely a coincidence that these two big steps happened at once. “It was somewhat organic; it wasn’t this big grand plan," she said. "It just worked out where we did our first show and the store came together at once.” For Burch, showing on the runway was simply a way to take it to another level after seven years of presentations. “[The runway] is a great way to tell the full story, and have it exactly how you want it,” she told The Cut. “Presentations aren’t always as easy.” But preparing the show was harder than she expected. “It was scary. It was a tremendous amount of work, but it was really fun to do, and I was so excited at the end,” she said, sipping a vodka.
The spring collection, inspired by twenties Deauville, included more evening looks than in the past, and it was a bit of a personal project for Burch. “Our price point is difficult, because we’re not a designer price point, so we want to try evening, but it’s something that we tread lightly,” she explained. At first, the evening wear will only be available at the Madison Avenue flagship.
Raffia figures big in both the new collection and accessories, which include spectator golf shoes, patent leather flats, and colorful kitten heels. “Raffia was interesting to me because it was a new fabric, a material we hadn’t used before," she said. "And the whole idea of making a raffia backpack was something that was very different, or a raffia handbag or a clutch. And then we took that to the next level and also detailed ready-to-wear with it." Since her accessories are always popular, we asked which she thought would be the season's biggest hit. "I really don’t know," she laughed. "I mean, I’m always the last to know what will end up being the blockbuster."