Vera Wang May Have Played a Role in the Demise of Priscilla of Boston’s Bridal Business

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A Priscilla of Boston look from fall 2011.

Renowned bridalwear label Priscilla of Boston has been shut down by its parent company, Leonard Green & Partners, which plans to focus more strongly on its David's Bridal division, which it also owns. Given the overwhelming success of Vera Wang's new partnership with David's Bridal, it makes sense that they're willing to put more eggs in that basket (just as Wang's affordable version of Kim Kardashian's wedding dress hits the racks, no less).

Priscilla of Boston to be Shuttered [WWD]