Estée Lauder's creative director, Tom Pecheux, envisioned "a California girl who lives on the East Coast" when creating Derek Lam's spring 2012 beauty look. Pecheux was particularly inspired by the working New York woman: "When I see women in New York, they are powerful women. Hence why we went with a powerful brow," he explained. To soften the tough brow, Pecheux added a soft, feminine flush to the cheeks, likening it to "a California, sun-kissed look." See the transformation unfold on British model Jourdan Dunn in the video ahead.