Don't let the curious circumstances surrounding the Missoni for Target collection get you discouraged about the next designer collaboration with Jason Wu, which has just been confirmed. Though the Missoni collection was expected to be in stores for six to eight weeks and sold out within a day, crashing Target's site and leaving customers wondering if they'll even get their orders, Wu's collection will be smaller potatoes. As WWD explains:
Missoni for Target and a previous collaboration, Liberty of London for Target, which bowed in March 2010, were blockbuster launches with products across all categories of the store, 400 for Missoni and 300 Liberty products. Missoni had unprecedented marketing and advertising support, a blog, and a robotic doll that fed the frenzy.
Few details are available on the Wu collection at this time but it sounds like the festivities leading up to his line's launch will be spared the robotic doll.
Update: Target has announced the collection will be available February 5 through March 6 of next year at most Target stores and Target.com. Prices will range from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves.
Most Viewed Stories
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
How to Get Out of Any Party Conversation
The Big Secret of Every Dating App: Tech Doesn’t Matter
Amber Rose, Populist Slut Hero of Our Time
7 Alternatives to Those Sold-Out L.L. Bean Boots
Staving Off Cynicism at Comme des Garçons, McQueen, and Céline
Adriana Lima on Boxing, Brazilian Beauty Secrets
Why Do I Jerk Awake Right As I’m Falling Asleep?
From Our Partners
You Should Be Sleeping With Your Hair In A Bun–Here’s Why
The Zoe Report
Why I Quit Shopping At Zara
Demi Lovato's 'Vanity Fair' Photo Shoot Is Totally Nude, Totally Natural, And Totally Woah
Fabulous Find of the Week: Forever 21 Trench Coat
powered by PubExchange
The Cut’s Latest Fashion FeaturesWatch the Louis Vuitton Livestream
Enjoy!Libertine’s Designer Once Faked a Note From Cher
And other anecdotes from his new book.See All the Street Style From Paris Fashion Week
Rihanna, Salma Hayek, and Phoebe Philo were among the peacocks.Karl Lagerfeld Won’t Offer Himself Up to Science
He says researchers have approached him about testing his DNA.Staving Off Cynicism at Comme des Garçons, McQueen, and Céline
A counterpoint to luxury-mongering.Cate Blanchett Wore a Hot-Pink Suit
Barbie, is that you?All About Chanel’s Airport-Themed Show
Paging Mr. Lagerfeld!Watch the Valentino Livestream
Enjoy!5 Things I Want to Wear From Paris: Part 3
Stripes, embroidered separates, and Céline studded boots.Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
And how she's helping her daughter navigate the pressures of the modeling industry.
Dreamy.See Our Exclusive Portfolio From Paris Fashion Week
Another fashion month dispatch from photographer Tomasz Lazar.Coddington, Kawakubo Star in Interview Portfolio
They were photographed for a sweeping 60-page section by Fabien Baron.American Apparel Files for Bankruptcy
Current shareholders, including Dov Charney, will no longer control the company.The Retired Modeling Agent Who Loves Empire
“I started my own agency — we represented Twiggy — but went off to be assistant to the actor Yul Brynner, who was dating my roommate at the time.”Bright Coats for Cold Days
New York women in winter's least-boring outerwear, from bright-green alpaca fur to leopard-print mohair.Céline’s Woman-Friendly Triumph
Phoebe Philo remains in touch with what women want to wear.Watch the Alexander McQueen Livestream
Enjoy!Watch the Akris Livestream
Enjoy!From Up Close, Raf Simons’s Vision for Dior Is Clear
And don't count John Galliano out at Margiela yet.