L’Oreal Developing a Pill to ‘Cure’ Gray Hair; DVF’s Flash Fragrance Mobs Continue

Anne Vyalitsyna. Photo: Courtesy of Revlon

HAIR
• And just when it was having a bit of a style renaissance, L'Oreal has announced that they are developing a pill that will prevent gray hairs from occurring. The company hopes to have it market-ready within the next four years. [Bellasugar]

• Two of Katy Perry's new ads for GHD hair straighteners have her styled like a twenties flapper dancer and a modern, vampy interpretation of the evil queen from Snow White. [Huff Po]

FRAGRANCE
Diane von Furstenberg is continuing to promote her new perfume with flash mobs. The latest, in Paris, featured 100 ladies, all clad in wrap dresses, singing and dancing along to the classic Chaka Khan number, "I'm Every Woman." [WWD]

Marloes Horst appears in the cover editorial from Mexican Vogue's latest beauty supplement with lots of loose curls and bold red lipstick. [Fashion Gone Rogue]