Louis Vuitton to Enter the Fragrance Business; Swallowable Perfume Is Reportedly in the Works

Izabel Goulart

• With help from a third-generation "master perfumer," Louis Vuitton is developing its first fragrance. [WWD]

• Swallowable perfume is apparently happening soon. [Kiss and Makeup]

• "Pop," the new Costume National fragrance collection, comes in four different colored bottles. But you won't know which color you've purchased until you open the box — unless, of course, you just check while the box is still on the shelf. But that's technically cheating. [Beauty Counter/Style]

• With the help of its new fragrance licensee, Gant is debuting a men's scent, called "Gant," next month. [WWD]

• Rather than just chipping a tooth or something easy, it's now possible to get a "cutesy" crooked smile through a surgical procedure. It involves plastic pieces, presumably crooked ones, being grafted onto one's teeth. [Bellasugar]