After a year's worth of Christina Hendricks ads, outerwear brand London Fog announced today that the new face of their print campaigns is ex–Pussycat Doll and current X Factor judge Nicole Scherzinger. She'll appear in the ads for both winter 2011, out in next month's fashion mags, and spring 2012, embodying "confidence, sexiness, sophistication ... and the effortless glamour and style of London Fog," says the label's CEO. Please make your own puns about how she has whatever "X Factor" (randomness?) the label was looking for in a spokesmodel. A behind-the-scenes "Sizzle Video" of the campaign shoot reveals Scherzinger wearing hipster glasses and enjoying a wind machine. Like a true spokesmodel, Nicole says this makes her feel fabulous: "When I came out in my black [trench] all belted up and with high heels, I felt so cute, like a girl." Great.
Most Viewed Stories
Everything We’ve Heard From Witnesses in the St. Paul’s Rape Case
How Not to Message a Woman Online
Even Celebrities Seem to Suffer at Disneyworld
Ask Polly: Why Is Everyone Succeeding Except Me?
Why Rape Trials Like St. Paul’s Are So Rare
Want the Old J.Crew Back? You Just Might Get It
The Italian Wife Juggling Work and Sex
Every Wedding Needs a Lindsay Lohan
Salad Is a Lie
Surprise! Good Things Can Come From Awkward, Weird Sex
From Our Partners
Less Than One Percent of Women Regret Their Decision to Have an Abortion
Fabulous Find of the Week: H&M Marble Print Skirt
The 15 Best Destinations For Women Traveling Solo
The 8 Dresses Every Woman Should Own
powered by PubExchange
The Cut’s Latest Fashion FeaturesDakota Johnson and Liv Tyler Partied Together
Plus: Kendall Jenner, Jenna Lyons, Owen Wilson, and more in this week's roundup.14 Ways to Wrap a Scarf Around Your Head
Without looking like you just escaped Grey Gardens.See Women in Longchamp Eat French Food
In the brand's new campaign video.Tyga Accessorized With a Fat Stack of Hundreds
Subtle.Is Agender Fashion a Trend, or a Movement?
Refinery29 hosted a candid discussion about the topic.Want the Old J.Crew Back? You Just Might Get It
CEO Mickey Drexler is promising a return to form.Miley Cyrus Thinks Nipples Are a Great Equalizer
She wore heart-shaped pasties on Jimmy Kimmel Live.Tommy Hilfiger on Fashion’s Love Affair With Tennis
It's not just the chance to see Rafa with his shirt off.Antonio Banderas Has Enrolled in Fashion School
He's studying at Central Saint Martins.See Striking Photos of Junya Watanabe’s Sculptural Fall Collection
Fashion photographer Erik Madigan Heck captured the collection in still life.
She's the star of Marc Fisher's new charitable footwear collection.Ellen DeGeneres Wore a Sparkly Jumpsuit
For Taylor Swift, of course.Kate Moss’s Adorable Yearbook Photo Covers New Magazine
Aw.Harrods Shoppers Are Not Too Worried About Market Drop
Or about anything else, really.Whatever Shall I Wear to the Marc Jacobs–Hosted Chris von Wangenheim Book Party?
RIDING A WHITE HORSE TO MY DESTINY.Proof That the Model-Off-Duty Look Never Gets Old
Via Alexander Wang's anniversary capsule collection.American Apparel Workers Beat Up a Piñata Likeness of Their CEO
Just another day at the office.Justin Bieber Wore a Tattered Hoodie
Derelicte is alive and well.Jane Birkin’s Granddaughter Makes Her Modeling Debut
Alice Attal stars with mom Charlotte Gainsbourg in a new campaign.The New Zealander Who’s Reimagining ’90s Minimalism
Laura Myers of Atea Oceanie outfits Kristen Stewart and wishes she could wear sneakers everywhere.