Someone Finally Asks Why There Are So Many Coco Chanel Books Out Right Now

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Actress Audrey Tautou poses on the red carpet at the premiere of her Sony Pictures movie "Coco Before Chanel" at the Silver Screen theatre in Los Angeles on September 9, 2009.  The film portrays the formative years of Gabrielle "Coco" Chanel who began life as an orphan before becoming a couturier and role model for women worldwide.       AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
Audrey Tautou at the 2009 premiere of 'Coco Before Chanel.' Photo: MARK RALSTON/2009 AFP

If you happen to be in a line of work where publicists send you advance copies of fashion books, you've perhaps wondered why you currently have three books about Coco Chanel sitting on your desk, and you're not alone. The FT's Vanessa Friedman has finally given voice to our puzzlement: "We all know that publishers and movie studios love a sure thing but this is ridiculous. This is beyond trend. This is well into the range of phenomenon," she writes, noting that there 25 biographies of Coco in addition to the three this year. "Does this strike anyone else as a little strange? As a subject, maybe, worth investigating (literally, if you consider how much money is being generated by all of the above)? What does Chanel have that no other fashion figure has?"

Why are we so cuckoo about Coco? [FT]