If some of the ads in W magazine's annual art issue seem a little too amazing to be real, it's because they are. W's fashion and style director Edward Enninful tapped Steven Meisel to shoot a series of tongue-in-cheek campaigns for fictional brands starring famous faces from fashion and pop culture. Highlights include Toddlers & Tiaras star Eden Wood modeling for a fake children's clothing label, Anna Dello Russo in a green face mask, and Karen Elson in lingerie with a bevy of red-bottomed men. Click ahead for a slideshow of the faux-ads, along with W's explanations of their content.

STEVEN MEISEL’S FABULOUS FAKES [W Magazine]