The NY Times profiles "matchstick-slender types" who fit into Gap's children's-size clothing — designed for girls and boys ages 2 through 14 (with additional teen sizes online, though arguably these are cheating). And it's not just "cool moms" determined to share a wardrobe with their daughters; full-grown Gap Kids shoppers are said to appreciate the fun of "discovering fashion from an unexpected source.” Of course, fans of the brand aren't unique in wanting practical, well-fitting, and well-designed clothes — but finding them on the kiddie racks in store just means they get to brag a bit. [On the Runway/NYT]
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