Here's a completely revolutionary idea: Work for nightmarish overlords of institutions people are fascinated by, and then put the experience into a book about how it's actually worse than everyone imagined. American Apparel's publicist Ryan Holiday is apparently planning to do just this, according to reports that he landed a major book deal with publisher Portfolio, which will allegedly earn him $500,000 or more. However, the New York Observer's Emily Witt writes that she got a copy of the proposal from a book editor, which reveals the book is not exactly the kind of tell-all early reports suggest it will be:
The Press Release
The press release announcing the sale of this book is the perfect opportunity to create a compelling yet fake spectacle about the book. Relying on the fact that blogs and media outlets simply take for granted whatever is stated in a release, we will state in the press release that the advance given for this book was a spectacular sum ... That the information is all fake and part of a social experiment will be revealed later in the book itself — as evidence of the gullibility of the web and proof of concept.
Witt also reprints a section of the proposal called "fake leaked chapters", which explains that the book will profess to be a tell-all about Dov Charney, and fake chapters will be released to bloggers under the guise that they were too controversial to put in the book.
Again, this will be revealed later as proof of concept to the media outlet of our choice. The revelation will be a bombshell and cement Confessions of a Media Hit Man as a media sensation.
And according to this proposal, the book offers details of "wrongdoing" carried out by people like Nick Denton and Ariana Huffington, who "will be surreptitiously notified of these embarrassing revelations in advance and baited into responding." So it's a book bitching about bloggers and media people? We'd actually rather read the fake American Apparel accounts. By the time those come out, everyone will have forgotten about this overly complex publicity plan and can just enjoy these tales for what we want them to be: worse than everyone imagined.
So, is this proposal brilliant or just douchey?
Most Viewed Stories
The Blaze Has Permanently Banned Tomi Lahren
Orange Is the New Black’s Samira Wiley and Lauren Morelli Had a Funfetti-Inspired Wedding
Huma Abedin Is Reportedly Giving Anthony Weiner Another Shot
Ivanka Trump and Jared Kushner’s New Neighbors Are Justifiably Annoyed
United Airlines Gate Agent Made Teens in Leggings Cover Up
Uber Execs Went to an Escort Karaoke Bar in Seoul: HR Complaint
The Girls Pregnancy Plotline Says More About Us Than It Does About Hannah Horvath
Am I Cheap If I Hate Splitting the Check Equally?
These Women Started a Company to Teach White People How to Be Less Racist
Let’s Not Call Obama Stylish Just Yet
Latest News from The CutSolange Discusses Intersectional Feminism in Bust Magazine
“I want women’s rights to be equally honored, and uplifted, and heard.”Kim Kardashian Really Wants to Have a Third Baby
But her doctors have concerns.Celebrities Get Angry About Airline’s Leggings Ban
Patricia Arquette has some good points.The Virgin Ignoring Texts From London
This week’s sex diary.Fashion’s Most Powerful Models Signed This Photography Book
The book Models Matter features Cindy Crawford, China Machado, and Alek Wek.Ivanka Trump and Jared Kushner’s New Neighbors Are Justifiably Annoyed
They have some things to say about the Secret Service presence, garbage, and parking problems.Republican Defends Oklahoma’s Anti-Abortion Bill: ‘God Can Bring Beauty From Ashes’
The bill would penalize doctors who perform abortions due to “genetic abnormality,” even in cases of rape or invest.United Airlines Gate Agent Made Teens in Leggings Cover Up
According to one Twitter user who saw the event.The Blaze Has Permanently Banned Tomi Lahren
The suspension is permanent.You’re Going to Feel Old When We Tell You That One Direction’s Liam Payne Is Now a Father
Sorry, Scandal fans.Terrence Howard Went on a Tweetstorm About Domestic-Violence ‘Double Standard’
The Empire star had some thoughts to share.Orange Is the New Black’s Samira Wiley and Lauren Morelli Had a Funfetti-Inspired Wedding
Mazel tov!Jennifer Lopez and Alex Rodriguez Enjoy Working Out Together Across the Country
This time, they hit the gym in Los Angeles.Uber Execs Went to an Escort Karaoke Bar in Seoul: HR Complaint
The hits just keep on coming.Kylie Jenner Has a Blush Named ‘Barely Legal’ and People Are Mad About It
It’s getting folks “Hot and Bothered.”Hugh Grant Re-creates His Famous Love Actually Dance Sequence With a Little Help From Drake
He’s still prime minister!University of Texas Releases Rape-Survey Results
Fifteen percent of female students at UT Austin have been raped.Watch Lady Gaga Surprise and Delight Everyone on RuPaul’s Drag Race
“That’s a damn good Lady Gaga impersonator.”Newlyweds Amanda Seyfried and Thomas Sadoski Welcome a Baby Girl
They eloped last weekend.