Elle’s Pippa Lord Started a New Website for All the ‘Young and Cool Martha Stewarts’

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Pippa in the kitchen doing her thang.

Are you a downtown-dwelling, fashion-loving New Yorker who also happens to love cooking, decorating, and all those good domestic things? Elle magazine's photo director, Pippa Lord, just started the site Sous Style, for hip, young, Martha Stewart types. It includes all the expected baking recipes, décor tips, and a restaurant guide. Designer Erin Fetherston recently spoke with Sous Style about her event with Milk Bar's Christina Tosi. Fetherston tells the site that for her next birthday, a party is out of the picture: "I plan to do community service instead of having a party. It’s much more rewarding to give to others."