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Roberto Cavalli Wants Asian Consumers to ‘Come Find [Him]’

Look, see, he's waving.

In Tokyo for the launch of his first Asian stand-alone store, Roberto Cavalli held press interviews in his hotel suite. Clearly conscious that scintillating discussion topics breed coverage, he told reporters he's still planning a lot of sex before dying (15,000 times apparently), and as WWD reports, "cast aspersions on other luxury brands" with already established presences in the Asian market.

Presumably one of those aspersions was Cavalli's assertion that his new presence in the region will score him new, edgier, and younger customers: "I will demonstrate this to the dear Messrs. Chanel or other people ... 'Fine, you dress the grandmothers and the mothers and I’ll dress their kids.'"

With Japan-based executives reporting a change in shopping patterns towards the bold and colorful — quintessential Cavalli design elements — apparently the time is right for the label to stake its claim, however belated that claim might be in comparison to other European luxury labels. And the Tokyo store is the beginning of a sustained development: There are plans for in-store boutiques across Hong Kong and China as well as a stand-alone store in Beijing within five years. And maybe a Cavalli café, too, inevitably with brightly colored tapioca balls in the bubble tea.

Roberto Cavalli Talks Retail, Sex — and Living to 120 [WWD]

Photo: Jun Sato/WireImage

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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