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Snooki’s Fragrance Is Serious Business

Snooki.

Though four seasons' worth of Jersey Shore madness would suggest otherwise, Nicole "Snooki" Polizzi would quite like to be taken seriously (sometimes, that is). So she had her business-lady hat on extensions in for the launch of her first fragrance yesterday, which meant (a bit disappointingly) that we saw less of Snooki and more of Nicole during her presentation.


Dubbed "Snooki by Nicole Polizzi," the perfume is a heavy blend of kiwi and sugar notes, Snooki explained earnestly, saying that it's "bubbly, flirty and sweet" to match her personality. She added that the scent "doesn't discriminate" and is for "any age, from 13- to 80-year-olds." Which is technically empowering, but also just a bit disconcerting considering it supposedly signals that the wearer is DTF. Though it's out just in time for the holidays (it was rushed through development with the season in mind), it'd possibly be an awkward gift for grandma.

Snooki will debut the fragrance next week on HSN alongside her new book, sunglasses, and gaudy slippers. As there are apparently three different ways to apply the scent — one for everyday wear, another for clubbing, and a third for "other things" — you'll obviously need to watch her segment to get the full set of tips. Keep some space on your dresser free for her best friend J WOWW's perfume, too, as that's also in the works — Snooki describe sit as a "sexy scent" that will be a "perfect partner" to hers.

Photo: Courtesy of ABPR

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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