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Dockers Signed Bear Grylls to Front Their New Campaign

Bear Grylls in a pink top hat; not his Dockers ad, obvs.

Man vs. Wild star and explorer Bear Grylls signed a one-year deal as the face of Dockers' new campaigns. His first set of ads — many of which were shot in the wilderness of Central Park — will debut in February as part of a sustained media and marketing push. Says Grylls, "my schedule means I want khakis that I don’t worry about." Apparently, Dockers are those khakis. It certainly would be irritating to have to stop and consider your pants while you're scaling a glacier or preparing to fight off a pack of wild boars.

Photo: Stuart Wilson/2010 Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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