Givenchy Convinced Liv Tyler to Sing in Their New Ad

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Liv Tyler's Givenchy ad.

Givenchy announced that Liv Tyler, who fronts their Very Irrésistible scent, will sing for the first time ever (well, publicly, that is) in new ads for the fragrance. The label reports that they're working with Sony Music Entertainment on “an electrifying meeting between the world of rock and the universe of perfume.” Because obviously, an electrifying meeting between the world of rock and the universe of clothing has already taken place.