Shopping online is so great because you can do it on your sofa, teeth unbrushed, while you keep half an eye on Dance Moms reruns and the other half on a carton of ice cream on your coffee table. Of course it's become hugely popular, because who wants to go to a store when there's a far lazier alternative? Naturally, the next step in e-commerce allows customers to extend even less effort. For those days when you don't even feel like leaving your bed to get your laptop, you can just shop on your phone. Shopping via mobile device (or "m-shopping") is really catching on these days, according to WWD:
In a report released by comScore Monday, 38 percent of smartphone owners have used a mobile device to make a purchase at least once. For the month of September specifically, clothing and accessories were the second-most popular category for smartphone device transactions (behind digital goods), with 37 percent of mobile users purchasing these items directly from retailers. As for location, 56 percent of mobile shopping occurred while users were at home, 42 percent while out of home in places such as restaurants and school, 42 percent while at work and 37 percent during traveling or commuting.
People choose m-shopping instead of e-shopping or shopping shopping because of its convenience, most likely, but also because it allows them to shop in places where bringing a laptop might be awkward. Like the dinner table, or the bathroom, or ... a bar, after several drinks.
Most Viewed Stories
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
It’s Finally Possible to Understand What Happened to Amanda Knox
Looks Like Kate Middleton Is Enjoying the View in Canada
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
The Very Uncomfortable Experience of Rewatching Election in 2016
Rob Kardashian and Blac Chyna Reportedly Broke Up
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Ask Polly: Should I Try to Help My Alcoholic Friend?
22 Intimate Lost Photos of Marilyn Monroe
Outrageous Party Photos From Andy Warhol’s Factory Days
From Our Partners
powered by PubExchange
The Cut’s Latest Shopping FeaturesHow to Wear a Pink Suit
That millennial-friendly color strikes again.Cheap Thrill: A Frilled Tomato-Red Jumpsuit
Saucy.14 Things on Sale You’ll Actually Want to Buy: From a Backpack to a Bralette
This week, we dug through the darkest, deepest depths of the internet and found a back-to-school-worthy backpack and a $30 mint-green lamp.Treat Yourself: This Ring Will Make You Feel Like a Boss
A defense against impostor syndrome.Back-to-School Shopping Guide: The College Years
From fuzzy pillows to flatware.The 11 Best Pieces to Buy at Avenue 32’s Sale
Deep discounts, up to 80 percent off.Could These Be the Best Workout Leggings?
Meet the high-waisted version of ADAY's perpetually sold-out Throw and Roll leggings.The Perfect Summer Blanket Is Here
Never wake up in another night sweat again.Cheap Thrill: a Summer Dress You’ll Want to Wear Every Day
For work and weekend.How to Wear Two Bright Colors Together
Marigold and acid-green actually go together really well.
Grunge and glam had a baby together, and it's this clutch.Drake’s Is Now Collaborating With J.Crew
The British menswear brand, not the rapper.13 Basics on Sale, From a T-Shirt to a Tea Kettle
Here, some simple things on super-sale.Here’s Another Way to Get That Vetements Look
Champion's Reverse Weave collection is now sold on SSENSE.10 Bodysuits to Tuck Into Pretty Much Everything
Wear them with mom jeans, high-waisted skirts, work pants ...How to Make Your Work Clothes Less Boring
Take some liberties with this cool Tory Burch skirt.You Can Now Wear Your Succulents on Your Fingers
With the 13-piece Cactus de Cartier collection.Vivienne Westwood’s New York Debut, Unexpected Pool Floats, and a ’70s-Inspired Record Store
What's new in New York stores.Treat Yourself: A Bubblegum-Pink Varsity Jacket
Get one for everyone in your girl gang.9 Ways to Make Your Summer Wardrobe Less Boring
Don't freak out. Buy one of these nine things instead.