A Model Was Chained to the Couch at H&M’s Dragon Tattoo Pop-Up Store

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Dragon Tattoo costume designer Trish Summerville.

Trish Summerville's Dragon Tattoo for H&M collection drops today, and Racked assures us that the biker-inspired clothes are more AllSaints than Hot Topic (phew). To get shoppers in the mood to dress like troubled Swedish computer hackers, H&M has opened a pop-up store in the meatpacking district that's outfitted with a cyber café; there's also a living room area where a model dressed like Lisbeth Salander is chained to the couch and made to watch trailers of the forthcoming movie. Glamorous!

Related: See the Full Dragon Tattoo for H&M Collection