Vera Wang officially announced her brand's foray into men's formalwear today, having signed a licensing deal with Men's Wearhouse to make tuxedos. The line will be called Black by Vera Wang (because her David's Bridal line is called White by Vera Wang, get it?), and the first collection will hit stores in late spring 2012. The target consumers are men attending/participating in weddings, and according to Men's Wearhouse CEO Doug Ewert, they have a very specific marketing strategy: Go after the brides-to-be. "The bride is the decision maker," Ewert says. "The first thing that a girl does when she gets engaged is start shopping for a dress. And we will get in front of her very early in the process." So, ladies! Expect to see lots of Black by Vera Wang ads and other marketing materials in David's Bridal stores, because the two retailers are partners. But unlike the White by Vera Wang dresses, men get to rent their tuxedos instead of buying them; the starting price for a full tux will be $219.99.
Meet WWLTD: The ‘Opening Ceremony of Mexico’
Weekend Must: Visit Dover Street Market New York
Virgil Abloh Is Inspired by Martha Stewart
- The Cut’s Advent Calendar: 4 Days to Go!
- The Best Stuff on the Cut This Week
- Male Gaze: The Irresistible Idris Elba
- Meet WWLTD: The ‘Opening Ceremony of Mexico’
- Weekend Must: Visit Dover Street Market New York
- Virgil Abloh Is Inspired by Martha Stewart
- The Cut’s Advent Calendar: 5 Days to Go!
- Why Spike Jonze’s Her Has High-Waisted Pants
- Poet Starlets Fear Nothing, Not Even Lady Parts
- Now You Can Wear Kitty-Cat Flats On Your Nails
- 2013: The Year in Butts
- Well, This Proposal Video Is a Blatant Ad
- Rich Couples Choose to Use the Bathroom Together
- The Cut’s Fashion Secret Santa: Susie Lau
- 10 Dazzling, Wearable Shoes for New Year’s Eve